Last Updated: [December 23, 2025]
This Privacy Policy describes how Shamanic Gold LLC dba Relationship Alchemy and/or Michael Trachtman and/or Penny Gold and/or Michael and Penny ("we," "our," or "us") collects, uses, and protects the personal information you provide through our websites including MichaelAndPenny.com (the "Site") and other related sites.
We may collect personal information including your name, email address, basic demographic information such as date of birth and gender, address (when needed to send you something or if required by payment systems), phone number, relationship details (e.g., partner’s name, whether you have children), and any responses you voluntarily provide in quizzes, forms, contact fields, or other submissions.
We may also retain responses you give voluntarily through quizzes, forms, in-person events, Zoom calls, or other channels.
Additionally, we collect data through cookies and analytics tools such as Google Analytics and Facebook Pixel to understand how visitors use our Site.
We may use standard email tracking tools to monitor open rates, clicks, and interactions in order to improve our communications and offerings.
We use the personal information we collect to:
Send requested content (e.g., lead magnets)
Deliver email newsletters and marketing messages
Process your registration for retreats, coaching, and events
Enable you to purchase courses and other products
Schedule coaching sessions and events
Improve our content, services, and offerings
Analyze website usage and visitor behavior
Process payments through Stripe, PayPal, or other future payment gateways
We process your data:
With your consent (opt-in forms)
As part of a contract (e.g., purchases)
To comply with legal obligations
We may also use remarketing services (such as Facebook Ads or Google Ads) to advertise on third-party websites based on your prior visits to our Site. These services use cookies to serve ads that may be relevant to you.
We use cookies to personalize your experience and analyze usage patterns. You can disable cookies in your browser settings. By using the Site, you consent to our use of cookies.
We may share data with service providers such as:
Email marketing platforms (e.g., GoHighLevel)
Scheduling tools (e.g., Google Calendar)
Community and communication tools (e.g., Zoom calls, webinar tools)
Payment processors (e.g., Stripe, PayPal, or others)
These third parties have their own privacy policies and comply with data protection laws.
We value your trust. We do not sell or rent your personal information to third parties.
In the event that our company is involved in a merger, acquisition, sale of assets, or other business transition, your information may be part of the transferred assets. In such a case, we will notify you if the change in ownership is significant.
We retain your personal data for as long as necessary to fulfill the purposes above, or as required by law. Quiz responses and related personal information may be retained indefinitely, unless you request deletion or applicable law requires otherwise.
Depending on your location, you may have the right to:
You can unsubscribe from our emails at any time by clicking the “unsubscribe” link at the bottom of any message, or by contacting us directly.
Access, correct, or delete your data
Withdraw consent at any time
File a complaint with your local data protection authority
We use industry-standard safeguards to protect your data. No method of transmission is 100% secure, but we work diligently to protect your privacy.
This Site is not intended for individuals under 18 years old. We do not knowingly collect data from minors.
This Privacy Policy and any disputes related to it shall be governed by the laws of the State of [Massachusetts], United States, without regard to its conflict of law provisions. By using our Site, you consent to the exclusive jurisdiction of the courts in [United States - Massachusetts] for any legal matters that may arise.
If you have any questions or requests, you can contact us at: [email protected]